Campaign tags (UTM) explained
1 min read · Updated 17 Oct 2026
Tell your analytics tool where a visitor actually came from.
For: EveryoneDifficulty: Medium⏱ 2 min
UTM tags are labels added to your destination address so tools like Google Analytics can attribute the visit. LinkVault adds them for you.
Step by step
- Create or edit a link and open the campaign fields.
- Source — where it is posted: instagram, newsletter, flyer.
- Medium — the kind of traffic: social, email, print.
- Campaign — the thing you are running: july-sale, launch.
- Save. Anyone following the link arrives with those tags attached.
Tips
- Pick a convention and stick to it. "Instagram" and "instagram" are two different sources in most reporting tools.
- Campaign tags are included from the Starter plan.