Branding a QR code with your colours and logo

For: EveryoneDifficulty: Easy⏱ 2 min

Step by step

1. Open the code and choose Design.
2. Under Colours, set the code colour and background — or start from one of the Templates and brand presets.
3. Under Logo in the middle, upload a PNG, JPG, WebP or GIF and choose its size.
4. Save, check the preview says the code scans, download it, and scan it yourself before using it anywhere.

Tips

• Dark pattern on a light background. Inverting it stops many phone cameras dead.
• Keep real contrast between the two colours — a pale grey code on white looks tasteful and scans badly. The Design Studio warns you when contrast is too low.
• A mark or a monogram survives print. A full wordmark shrinks to an unreadable smudge in a square that small.
• Brand colours and the logo are included from the Growth plan. Patterns, frames and saved presets are covered in Designing a QR code in the Design Studio.

Frequently asked questions

Does adding a logo stop the code scanning?
It should not — codes are generated with the highest error correction, and the Design Studio checks the finished design and tells you if it will not scan. Scan it yourself before sending it to a printer all the same.

Will changing the design break codes I have already printed?
No. A new design changes how the code looks, not where it goes, so printed copies keep working — they just will not match the new artwork.

Can I remove a logo later?
Yes. Open Design and tick Remove it next to the current logo.